Question: Who is the father of marketing?
1. Abraham Maslow
2. Lester Wunderman
3. Peter Drucker
4. Philip Kotler
| Answer: |
|---|
| 4. Philip Kotler |
Dr. Philip Kotler is considered by many scholars to be the father of modern marketing.
1. Abraham Maslow
2. Lester Wunderman
3. Peter Drucker
4. Philip Kotler
| Answer: |
|---|
| 4. Philip Kotler |
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